Don’t Lose Your Dinosaur

Matt Tanner on November 29, 2020

One of my favorite movies is Step Brothers. It’s a story of two 40 year old men (Brennen and Dale) still living as children at home with their single parents. When their parents meet they become best friends and are eventually forced to “grow up” and become adults with jobs. At the end of the movie there is a moment when Brennen loses his job at the Catalina Wine Mixer. Devastated, Brennen feels like a failure until Dale’s dad (Dr. Doback) gives an amazing testimonial and saves the day.

If you haven’t seen it, I’ll wait. (it’s less than 2min) “Don’t lose your dinosaur!”

About 10 years ago I was working as a web designer for a great company in Carmel Indiana. I had been there for 13 years. I had won several awards for my work and been a part of many groundbreaking projects in the 90’s and early 2000’s. After the Dotcom crash, much of the excitement in my career ended and we were basically like drywall hangers. Every project needed a unique piece of “drywall” from time to time, but for the most part we were hanging the same “drywall” on every project.

Enter my Dr. Doback

In 2011 I met my wife Chris. She could see I was burned out in my career and encouraged me to take a leap of faith and find something I was excited about. I decided to go for it. I was going to be a dinosaur no matter what people thought.

I began following my passion of health and cycling. I started Rollfast, a simple cycling club and a few t-shirt designs. The club and lots of riding around the world gave me the idea of creating Indiana’s first Gran Fondo and branding it as the “Fastest Fondo in the World”. Inspired by Chris’ Story we created a foundation to help people with mental health. Today, we are building RFCC Squads around the Country. I’m blessed to be able to meet great people and enjoy time on the bike with them.

I found my dinosaur, and I love what I do.

Failure and the future

Don’t think I haven’t failed along the way! I’ve tried to follow my passion for health into business ideas that were not successful. The one that hurt the most was a recovery spa. It was ahead of its time and just didn’t have the demand I envisioned. Failure yes, but also personal growth.

So what’s next? I’m excited to announce today that I’ve taken another leap to help others find health and develop their skills in cycling. I’ve joined forces with my long time personal coach Tom Danielson at CINCH Cycling and am now one of their coaches. I believe in the CINCH process and want to share what I’ve learned with as many people as possible.

If you would like to learn more about this next phase of my journey visit:

Tips to help find your dinosaur

  • Don’t discount your crazy ideas
  • Get comfortable with fear
  • Failure will happen, embrace and grow from it
  • Put yourself around people that inspire you
  • Never stop evolving, always look for new opportunities
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