Rollfast Relaunch 2020
FOR IMMEDIATE RELEASE
November 26, 2019
Contact: MATT TANNER
INDIANAPOLIS, IND. Rollfast announces 2020 plans, refocuses on club connections and growth
Since 2012 I have poured my life into creating the Rollfast brand. I’ve traveled the world riding my bike and meeting great people along the journey. Here are some highlights from the past and an exciting look into the future.
Locally, Rollfast has contributed to building cycling culture by collaborating with the City of Carmel bike initiatives. Through these efforts, we have raised Carmel to #3 on the Best Cities for Biking rankings (https://peopleforbikes.org/). In addition to creating a cycling culture locally, we have been developing the next generation of riders in the Rollfast Cycling Club with mentorship and financial support.
At the national level, our cycling club has expanded to 5 chapters (Chicago, Boulder, Austin, Indianapolis, Huntsville) and continues to grow. Each of these chapters helps to fund our philanthropic initiatives.
Rollfast created a Foundation to provide mental health support. The Rollfast Foundation has secured technology and resources to provide a 24/7 anonymous text-to-chat counseling program. This service is free to those in need and can be accessed by texting ROLLFAST to 494949.
With keen attention to detail, we have scoped out major events around the World. By emulating their best attributes and adding a Rollfast spin, we have created multiple internationally recognized events.
We have produced the “Fastest Fondo in the World”, the Rollfast Gran Fondo for 7 years. This event has gained international attention and has been ranked a top 10 event multiple years in a row. In 2018 it was added to the schedule for the Gran Fondo World Tour. In 2019 it was named the Tour’s World Champion Event.
2020 is an exciting date! As we embark into a new decade, we are looking for new adventures. With much thoughtfulness, we have decided to discontinue the Rollfast Gran Fondo. We would like to extend our sincere thanks and gratitude to the thousands of riders, hundreds of volunteers and dozens of partners that have helped make the Fondo an exciting addition to the Rollfast portfolio.
Moving forward, we are excited to shift our efforts, energy and time to growing and supporting the Rollfast Cycling Club (RFCC).
Earlier this month we announced the “2020 Rollfast World Tour” to RFCC members. The Tour will consist of 3-10 day camps each month in a different geographic location ranging from several US Regions to Croatia and Spain. Dates and locations have been announced to the club and planning is underway as we launch this new initiative.
Shortly after announcing the 2020 Rollfast World Tour, we dropped the news about our new weeknight practice series called “TT GAMES” . Riders can compete against the clock on Thursday nights to take home a little cash or just increase their fitness and time trial skills.
For the first time in RFCC history, we are updating our branding and club kit design. Our new design will be released in early 2020 and will only be available to RFCC members.
And… if you weren’t aware, membership to RFCC is open to the public. Applications can be submitted online at www.joinrollfast.com.