For Immediate Release
Rollfast and Thomson Bike Tours Announce Partnership
CARMEL, Indiana – January 16, 2018 – Thomson Bike Tours and Rollfast announce their strategic cross-marketing partnership aimed to ‘get people rolling.’
Since 2013, the Rollfast team has been touring with Thomson around the world, including trips to: The Tour de France, Gran Canaria, Spain, and the Rome Gran Fondo. Thomson has been leading premier cycling tours around the world for the past 15 years. As the Rollfast brand continues to grow and expand its audience, this partnership has become the next logical step in helping get people rolling.
The two organizations will collaborate in cross-marketing their brands, trips, and events, to bring each of their respective audiences a positive cycling experience on a global scale. As an added benefit to this partnership, Thomson Bike Tours will donate 10% of each trip fee for guests using the ROLLFAST2018 code when registering for a trip. The Rollfast Foundation will use these donations to fund the Bikes for Kids, High Rollers Scholarship, and Roll Out of Darkness programs.
“Chris and I have traveled with Thomson over the past four years and consider them our top and only go-to touring company. We have selected Thomson because they are the best at what they do – the best trips, the best team and tour leaders, and by far, the best experience,” said Matt Tanner, Rollfast Founder. “Our goal is to expose more people to the Thomson experience and see amazing destinations of the world from two wheels. And, in doing so, we can help many children experience the same joy we do in cycling.”
In 2018 alone, Thomson will lead groups of riders and spectators on more than 30 trips throughout Europe. Regardless of your skill and experience level, each trip will certainly leave a lasting impression, and maybe a few sore muscles.
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About Thomson Bike Tours
“The Thomson Effect” means you’ll return home exhilarated, exhausted and already thinking about your next cycling adventure with us. Thomson Bike Tours will introduce you to the most challenging and rewarding cycling experience imaginable. From the world’s biggest mountains to the top Pro-Tour races, count on our team of passionate professionals to deliver an extraordinary bike adventure. With 25 years of European cycling experience and a passion for finding the best roads in each region, we spare no expense in designing routes that will challenge and inspire the most ambitious cyclist. And, with great partnerships around the world, including official bike partner Canyon Bicycles, our trips are customized to give every rider a memorable experience. For more, visit thomsonbiketours.com.
Founded in 2012, and based in Carmel, Indiana, the Rollfast brand is recognized around the world and represents all things cycling. From its cycling clubs across the U.S., a clothing company, a community and economic development organization, a host and organizer of world-class cycling events, to public cycling safety and education programs and a charitable foundation that funds programs for hope and opportunity benefiting Indiana youth.
Across the organization, Rollfast has one goal – get people rolling, and all net profits of the Rollfast brands benefit the Rollfast Foundation which supports, Bikes for Kids, High Rollers Scholarship Program, and the Roll Out of Darkness suicide prevention and awareness initiative.
For more information, visit the new Rollfast website at thisisrollfast.com.