The Rollfast International Gran Fondo is a premier cycling event and the World’s Fastest event of its kind featuring the Sub4 Challenge. With global participants this event provides international digital exposure and an on-site presence offering our brand partners a 12-month engagement, not just event day, with a highly attractive demographic.
2018 will be the biggest year to date for the Fondo. It is a featured event in the Gran Fondo World Tour bringing the best-in-class riders and spectators to the State know for speed and a legacy of the Racing Capital of the World.
- Average Age – 37
- Male 55% / Female 45%
- Average Household Income $120k
- Health Conscious/Active Lifestyle – 76% engage in daily exercise
- College Graduates – 70%
- Post Graduate Degrees – 27%
- Professional/Managerial Careers – 57%
- Environmental Friendly
- Frequent Travelers
- Tech Savvy
- 12-Month Partnership Engagement
- Digital/Social Media Exposure
- On-Site Branding
- On-Site Direct Consumer Engagement
- VIP Hospitality
- Digital Marketing Package
- Influencer Marketing w/Rollfast Brand
- Co-branding Opportunities
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